Have you ever wondered what your environmental and social impact is? You’ll love taking 1 minute to download our web browser extension and start discovering your impact with Arbor. Here’s why.

Is Sustainable Consumption Hard For You Too?

Some of our direct actions such as recycling, saving water, or supporting environmental NGOs can contribute to a healthier planet and a fairer society. 

For instance, only by turning off the tap while you brush your teeth, you can save up to 8 gallons of water. This means +200 gallons a month. Imagine this multiplied by entire cities and countries.

However good our intentions and our actions, there’s one thing we often forget about. And perhaps you do too. 

In fact, at Arbor, we're all quite demanding with what we choose to buy. But sometimes - too many times in fact - it's just too tiring. 

Sometimes we don’t have enough time. And too often we come across messy websites with sustainability reports that are too hard to find. Or too difficult or detailed to read. 

And so I do it. We do it. We can’t help not to. Cumulatively, we often end up blowing up our carbon footprints -  which should stay below 2.1tCO2e per person until 2050 if we are to keep the planet’s temperature below 2ºC. 

Our Climate and Social Impact Is About What We Buy and Whom We Buy It From

impact discover cities shopping arbor
Image credits to C40 Cities

Often without realising it, it’s not uncommon that we ruin our pretty exemplary everyday behaviours by buying products we later find out come along with a huge ecological footprint and social impacts.

Because of this responsibility and impact transfer from businesses to consumers, it is no wonder cities consume over two-thirds of the world’s energy. In fact, they account for over 70% of global CO2 emissions - the C40 network shows

But yet, there’s a better way. Not around the corner. But right next to your other web browser extensions.

And you already know what we're talking about. Don't you?

Holding Organizations Accountable For Their Impact

The thing is that background-checking the products, services and brands we were thinking of supporting with our hard-earned dollars used to be hard before 2020.

But not anymore - and that’s what Arbor is all about. 

Putting together the world’s best impact data combination to give you a final score of the brands whose websites you are surfing on. For free!

That's right - for free! The only hassle will be that 1 minute it takes to download Arbor's impact measurement web extension.

In exchange for this 1 minute, you'll gain extra insights that will help you better decide whether to move on with or forget about your shopping-basket when you're shopping across different brands' websites.

You'll also get suggestions on what other brands might deliver you the same product under more sustainable and ethical conditions.

By choosing the values that are most important to you - such as the environment, human rights, diversity, and many others -, Arbor empowers you with data about how well each company aligns with your values. 

We provide information on companies in four different categories: environment, social, governance, and locality. 

And by choosing what categories matter the most to you, Arbor gives you, at each website you visit, a score tailored to your values. We like to call it the Arbor Index Score

Gathering Impact Data To Help You Have A Better Impact On The World

The Arbor Impact Score relies on a strong data collection from multiple databases.

Together for a good and transparent cause, we’ve been partnering with organizations like GLEIF, Arabesque S-Ray, and B Corporation and using their data to generate the Arbor Impact Score. 

We know - it seems too good to be true. But it is! Feel free to dig deeper and follow the URL to learn more about our data collection process.

We’re in business to help you discover your impact. To encourage companies to become more transparent and more sustainable so altogether we can build a healthier planet and a fairer society.

Are you ready to take that 1 minute to discover your impact?

[Photo by Paul Felberbauer and Xianyu hao on Unsplash]